Mr. Che is responsible for shaping and implementing AWN strategy for Greater China region. His career portfolio spans all market segments AWN covers, including aerospace, commercial, general and business aviation, air finance, consultancy and marketing services.

Prior to joining AWN, Mr. Che was Head of Sales, Greater China in Cirium, he led the sales team to build innovative strategic plans for a complex product portfolio includes multiple online data products, bespoke data feed services and consulting, designed for aerospace, air transportation, government and finance sectors. And he also managed industrial cooperation with authority, industrial organizations and key customers to achieve organic growth in China.

He specializes in market development, analytic and consulting skills, with a strong focus in commercial aerospace and air transportation sectors to provide tailored solutions, and he is a seasoned aviation veteran who has insightful understanding in Global and China market.

Previously, he was Senior Strategic Marketing Manager in Honeywell Aerospace, Strategic Manager in Embraer and Senior Consultant in ICF SH&E Aviation Consulting, he is also a certified powerplant instructor in Pratt & Whitney China.

Mr. Che’s university degrees include a Bachelor of Engineering from the Beijing University of Aeronautics and Astronautics, China, and Dual International Master of Business Administration Degrees from Perking University, Beijing, China and Vlerick Leuven Gent Business School, Gent, Belgium.